Work

Revealing The Indonesian Crazy Rich Prisoner on Social Media: A Multimodal Discourse Analysis

Year: 2025

Type: article

Abstract: Although flexing is commonly perceived as a negative connotation in society, this phenomenon on digital media industry is fantastically entertaining. This study aims to reveal how the media shapes the phenomenon of Indonesian crazy rich prisoners. Using a multimodal discourse analysis on the YouTube video screenshots were analyzed qualitatively. In dissecting this, three terms are used: representational meaning, interactive meaning, and compositional meaning (Van Leeuwen & Jewitt, 2004). Findings shed some light on three symbolic language themes: hedonism, spectacle society, and homo digitalis. The present study theoretically and practically contributes to the dimensions of the digital media industry, where media presents pseudo realities and human existence is determined by their posts on social media.

Source: The Qualitative Report

DOI: 10.46743/2160-3715/2025.6996

Authors: Krisna Megantari, Heru Nugroho, Dian Arymami

Institution: Universitas Gadjah Mada

Language: English

Topic: Media Discourse and Social Analysis

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $500

Funders: Universitas Gadjah Mada, Lembaga Pengelola Dana Pendidikan