Using Public Relations towards Image Building in the Education Sector: A Customer Satisfaction Survey Research
Year: 2025
Type: article
Study design: Observational Study
Abstract: Educational institutions are increasingly competing with one another in an attempt to differentiate themselves so that they can attract students, teachers, and investments.Consequently, PR or Public Relations has increasingly transformed as a type of strategic communication aimed at strengthening an institution's image.In the education industry, marketing operations extend beyond the mere collection of general publicity.It involves various activities that assist an institution in building credibility and trust along with active engagement with the students, parents, teachers, alumni, and even the community in general.The purpose of this research paper is to analyze the role of PR in education institutions with emphasis on the communication strategies adopted and how they influence stakeholder perception and reputation.This research evaluates the efficiency of a range of public relations (PR) activities-including classic media participation and modern-day digital campaigning-via carefully prepared and targeted questionnaires presented to specific groups of interest.This research also attempts to identify the effect of PR activities on enrollments, alumni involvement, student satisfaction, and the public standing of the institution.This analysis combines qualitative remarks with quantifiable statistics to show how d PR extends beyond institution marketing to being a core element in development, management, and strategic stakeholder relations in contemporary institutions of learning.
Author: Ambika Singh
Institutions: Amity University, Amity University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4411075160