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Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners

Year: 2025

Type: article

Abstract: The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.

Source: International Journal Of Education Social Studies And Management (IJESSM)

DOI: 10.52121/ijessm.v5i2.790

Authors: Putri Ekaresty Haes, Elizabeth Elizabeth, Luckhy Natalia Anastasye Lotte, Abdurohim Abdurohim, Joko Ariawan

Institutions: University of National Education, Universitas Budi Luhur, Universitas Papua, Universitas Jenderal Achmad Yani, Universitas Bina Sarana Informatika

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4411080703

FWCI:

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