Work

Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness

Year: 2025

Type: article

Abstract: PURPOSE: The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness. METHODS: The empirical study uses the partial least structural equation modeling (PLS-SEM) technique with a sample of 488 workers from small and medium-sized enterprises in various urban locations. RESULTS: Outcomes showed that organizational culture is associated with happiness management and CSR mediates the association between organizational culture and happiness management. Moreover, happiness management has a positive and significant influence on consumer happiness. ORIGINALITY/VALUE: While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables.

Source: BMC Psychology

DOI: 10.1186/s40359-025-02905-8

Authors: Faiza Manzoor, Longbao Wei, Muhammad Asif, Mahwish Siraj

Institutions: Zhejiang University, Jiangsu University, Allama Iqbal Open University

Language: English

Topic: Management and Organizational Practices

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,990

OpenAlex ID: W4411087971

FWCI: 4.501

Cites: 103

Cited by: 5

Related to: 10