Constructing Organizational Engagement Dashboards for Strategic Communication in Academic Institutions
Year: 2023
Type: article
Abstract: This paper presents a comprehensive framework for constructing organizational engagement dashboards designed to enhance strategic communication within academic institutions. By integrating event analytics with communication effectiveness metrics, the proposed dashboard offers a multifaceted approach to monitoring and reporting stakeholder engagement. The study identifies key data sources such as event participation records and communication feedback, outlining rigorous methods for selecting and harmonizing metrics to produce actionable insights. Emphasizing user-centered design principles, the dashboard facilitates intuitive visualization and interactive exploration of data, supporting diverse institutional stakeholders in decision-making. The synthesis of behavioral and attitudinal engagement indicators enables a holistic understanding of how communication strategies impact participation and feedback. This integration not only improves institutional transparency and accountability but also fosters adaptive communication planning aligned with organizational goals. The paper concludes by highlighting the potential of advanced analytics and technological innovations to evolve engagement measurement further and reporting in academic environments. The framework offers practical and theoretical contributions to institutional communication management, advancing data-driven approaches for enhancing academic engagement and performance.
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411095434