Work

Hathkargha: balancing scarcity marketing and customer satisfaction in the digital age

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-10-2024-0419

Authors: Himanshu Chauhan, Priyanka Panday, Raghav Upadhyai, Gargi Pant Shukla

Institutions: University of Petroleum and Energy Studies, Swami Rama Himalayan University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4411101114

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