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Personalization vs Privacy: Consumer Perceptions in Targeted Advertising

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04152

Author: Dr Shweta Patel

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411114604

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Related to: 10