Year: 2025
Type: article
Abstract: A business plan is critical for a newly established start-up because it functions as a roadmap that directs strategic steps to achieve business goals. The purpose of this conceptual article is to understand more about the strategies and challenges that will be faced in building a new business with appropriate business planning and creating new business models and innovations. The study in this research uses a literature method that discusses more deeply business development strategies and challenges, concepts, strategies, types of strategies, business development, facing global competition, strategic management processes, business planning, components, and start-up business models. Get to know more about start-ups, characteristics, features of start-up companies, and the development of start-ups in Indonesia.
Authors: Intan Umull Magfira Sary, Agung Winarno
Institution: State University of Malang
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411117277