Mascot Branding Improvement Assistance with Diversification of Handicrafts Made from Banana Tree Fronds and Coconut Shells
Year: 2025
Type: article
Abstract: The purpose of this community service activity is to provide solutions to the problems of craftsmen in Tambong Village, Kabat District, Banyuwangi Regency with a touch of creativity by diversifying products based on coconut shell crafts produced to further develop their products and become the mascot of Banyuwangi Regency branding. Several efforts have been made to increase production such as souvenirs, wallets, bags, tissue holders and several other products. Activities carried out in the service by conducting production training, marketing and packaging practices at Banyuwangi coconut shell craftsmen. Product diversification is done by increasing the production process, strengthening the business through packaging the results of diversified products, training in the diversification process so as to produce craft products.
Authors: Ratnawati Ratnawati, M. Taufiq Noor Rokhman, Ayu Agus Tya Ningsih, Rosyid Arifin
Institution: Universitas Wisnuwardhana Malang
Language: English
Topic: Crafts, Textile, and Design
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411117424