Work

Digital Marketing Outreach for Strengthening Student Entrepreneurship at Pondok Nahrul Hayah, Yogyakarta

Year: 2025

Type: article

Abstract: This community service outreach activity aimed to enhance digital marketing literacy among underprivileged university students at Pondok Nahrul Hayah, Yogyakarta. It introduced basic digital marketing concepts, the urgency of digital transformation, and the traffic leads conversion framework. The outreach was implemented in four phases problem identification, preparation, implementation, and evaluation and involved 31 student participants. Conducted offline on March 25, 2024, the outreach showed a significant increase in understanding, with average pre-and post-test scores improving from 2.46 to 4.17 and interest in further learning reaching 4.81 (scale 1–5). The outreach successfully bridged knowledge gaps and boosted entrepreneurial confidence. It is recommended that future outreach programs include hands-on sessions, such as content creation, business account setup, and the practical use of social media promotion strategies.

Source: Asian Journal of Community Services

DOI: 10.55927/ajcs.v4i5.120

Authors: Andika Andika, Titop Dwiwinarno, Nurwiyanta Nurwiyanta, Tiara Nur Anisah

Institution: Janabadra University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4411117446

FWCI:

Cites: 10

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Related to: 10