Year: 2024
Type: article
Study design: Observational Study
Abstract: Purpose: Effective knowledge sharing within national libraries is crucial for enhancing organizational learning and service delivery. This study investigates the role of storytelling in promoting knowledge sharing among staff at the Kenya National Library Service (KNLS). Despite its potential, knowledge sharing at KNLS has faced challenges, particularly in leveraging storytelling effectively. The purpose of this study was to evaluate how storytelling can enhance knowledge sharing among staff members. Methodology: Guided by Social Learning Theory and the Technology Acceptance Model, the research employed a descriptive research design. The study was conducted at KNLS headquarters in Nairobi and its key branches in Mombasa, Kisumu, Nakuru, and Eldoret. The target population comprised 223 librarians, technical staff, administrative personnel, and management, with a sample size of 123 participants selected through stratified random sampling. Data collection tools included surveys and interviews, and validity was ensured through content, construct, and face validity, with reliability measured using Cronbach's alpha. Data were analyzed using both descriptive and inferential statistics for quantitative data and thematic analysis for qualitative data. Results: The study found that storytelling significantly enhances knowledge sharing by fostering a more collaborative environment and improving staff performance. Conclusion: The major conclusion is that integrating storytelling into knowledge management practices can address existing gaps and improve overall organizational learning at KNLS. The study recommends that KNLS implement structured storytelling initiatives and training programs to optimize knowledge sharing. The responsibility for this action lies with the KNLS management team and the training department. The value of this study lies in its demonstration of storytelling as a practical and effective strategy for improving knowledge sharing in a national library context. This research contributes to the literature by highlighting the application of storytelling in a specific organizational setting and provides actionable insights for enhancing knowledge management practices.
Institution: Kenya Methodist University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4411121922