Work

Color Psychology in Branding: How Brand Colors Influence Consumer Perception and Emotions

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04327

Author: Ayas Khandekar

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411124749

FWCI: 1.138

Cites:

Cited by: 1

Related to: 10