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The Role of Customer Experience in Building Brand Loyalty for Samsung INC.

Year: 2025

Type: article

Abstract: ABSTRACT: This study looks closely at how customer experience really helps build loyalty for the Samsung brand , especially in India. We focused on five main areas: how customer experience affects loyalty how Samsung's connected products create a smooth experience, how well their customer service works , and how much value customers feel they're getting.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem49803

Author: MR. Priyank Srivastava .

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4411132104

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