Exploring the Effect of Federal Student Loan Payment Resumption on Borrowers Through Sentiment and Textual Analysis Using X
Year: 2025
Type: article
Abstract: Student loans have taken on an increasingly significant role in funding the higher education experience and payments toward student loan debt have become an important part of many borrowers’ overall financial plan. Using Brandwatch, this study analyzes X data to better understand student loan borrower sentiment during the resumption of federal student loan payments in October 2023. During the period studied, negative references to student loans on the platform overtook positive sentiment overwhelmingly (46% negative versus 1% positive). Topics and phrases labeled negative sentiment ranked higher in mentions than those with positive or neutral sentiment in their respective categories. The findings highlight the need for financial planners to provide appropriate mental health resources to help borrowers manage negative feelings surrounding the federal student loan payment restart.
Source: Financial Services Review
Authors: Jason Anderson, Donovan Sanchez, Juan Gallardo, Derek Lawson, Congrong Ouyang
Institutions: Kansas State University, Tarleton State University
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
Funder: U.S. Department of Education
OpenAlex ID: W4411138603