Work

Demystifying brand-disidentification in wellness tourism: A service-based value co-destruction perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Tourism and Hospitality Research

DOI: 10.1177/14673584251348818

Authors: Pratibha Singh, Shradha Kabra, S M Fatah Uddin

Institutions: Manipal Academy of Higher Education, T A Pai Management Institute, Jaypee Institute of Information Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4411146012

FWCI:

Cites: 84

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Related to: 10