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The Impact of Generative AI on Digital Marketing Strategies: Evidence from Emerging Markets

Year: 2025

Type: article

Source: International journal of research and scientific innovation

DOI: 10.51244/ijrsi.2025.12050082

Author: Khawaja Mohammad Mustaqeem

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4411188629

FWCI: 0.839

Cites:

Cited by: 2

Related to: 10