Development and optimization of an e-commerce platform for gardening products: A comprehensive approach to digital transformation in specialty retail
Year: 2025
Type: article
Abstract: Background: The rapid growth of e-commerce has significantly influenced various industries, including gardening. Despite this growth, gardening e-commerce platforms often fail to address industry-specific challenges such as seasonal variability, product perishability, and the need for specialized knowledge. Methodology: This paper explores the development and optimization of an e-commerce platform tailored for gardening products through a mixed-methods approach combining system development, user experience research, and performance evaluation using both qualitative and quantitative metrics. Technology: We discuss the key features essential for an effective online store, such as intuitive UI/UX, secure payment gateways, and personalized recommendations, along with the implementation of emerging technologies including AI-powered recommendations, AR for virtual plant placement, and blockchain for transparent supply chain management. Results: Our implementation demonstrates significant improvements in user experience with AI-driven recommendations achieving a 90% satisfaction rate, AR integration increasing customer confidence by 35%, and overall business metrics showing substantial growth compared to industry benchmarks. Conclusion: This research provides valuable insights into building a user-centric and scalable gardening e-commerce plat- form and contributes to the broader understanding of digital transformation in specialty retail markets.
Authors: Angel Y, Mohnish Raaju NB, Rakesh R, Vishnu Prasath S, Sivathi Veeran P, Muthu Lakshmi S, Mariyam Jasmine SA
Institution: Kalasalingam Academy of Research and Education
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411189716