Work

Corporate Purpose: Meaningful Change or Marketing Tool?

Year: 2025

Type: article

Abstract: Recent times have seen an explosion of interest in, and focus on, the concept of corporate purpose in a number of disciplines partly in response to shifts in societal expectations of companies and their directors. However, as outlined in this article, there are a number of challenges to meaningful outworking of corporate purpose in practical terms.

Source: Victoria University of Wellington Law Review

DOI: 10.26686/vuwlr.v55i3.9840

Author: Rosemary Teele Langford

Institution: The University of Melbourne

Language: English

Topic: Organizational Strategy and Culture

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411197642

FWCI:

Cites: 13

Cited by:

Related to: 10