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Barriers to Artificial Intelligence Adoption in the Malaysian Virtual Assistant Industry: A Mixed-Methods Study

Year: 2025

Type: article

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.905000282

Authors: Nurul Aisyah Kamrozzaman., Siti Aishah Sabtu, Amy Liew Xiu Jie, Noor Sahirah Md Nayan

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Reduced inequalities, Decent work and economic growth, Industry, innovation and infrastructure, Quality education

Open Access status: closed

OpenAlex ID: W4411206631

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