Beyond play: cultivating consumer loyalty through compelling flow experiences in video gaming
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Consumer Marketing
Authors: Mohammad Mahfuzur Rahman, Jamie Carlson, William Powell, Jiehua Chen
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411221326