Work

Determining Post-Merger Branding Strategy for Airport Companies in Indonesia (Case Study: PT Angkasa Pura Indonesia)

Year: 2025

Type: article

Abstract: The consolidation of companies in the aviation industry, such as PT Angkasa Pura Indonesia, is a strategic step to enhance operational efficiency, expand market share, and strengthen competitiveness. The integration of brand identity post-merger can create a strong image, increase customer loyalty, and ensure the continuity of the company's value. Adapting the new brand identity, improving services, and creating added value for customers are key to successful post-merger rebranding, which can elevate the company's reputation, customer loyalty, and competitive position in the market. This research provides valuable insights for company management in addressing branding dynamics in the era of global competition.

Source: Ranah Research Journal of Multidisciplinary Research and Development

DOI: 10.38035/rrj.v7i5.1602

Authors: Benny Fauzan, Irma Yelly, Dimas Arioputro, Juliater Simarmata

Institution: Institute of Transportation and Logistic Trisakti

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411226380

FWCI:

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