The Impact of Artificial Intelligence on Student Satisfaction in Higher Education: Opportunities and Ethical Challenges
Year: 2025
Type: article
Study design: Observational Study
Abstract: Artificial intelligence is transforming higher education, offering new strategies to enhance teaching, learning, and administration. This research explores Artificial Intelligence’s (AI) impact on student satisfaction in Morocco, focusing on academic performance, institutional image, and data privacy. Using an online survey of 956 students, quantitative analysis revealed AI’s positive effects on satisfaction via improved performance and image, though privacy concerns slightly reduced satisfaction. The study highlights the importance of balancing AI’s benefits with ethical and privacy considerations, providing theoretical insights and actionable recommendations for institutions to boost satisfaction through innovative yet responsible AI applications in education.
Author: Imane Achhibat
Institution: Cadi Ayyad University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4411226907