Pemaknaan Ideologi Nasionalisme dalam Iklan Digital Indonesia (Studi kasus pada Iklan Gudang Garam dan Iklan PLN)
Year: 2025
Type: article
Abstract: This study aims to analyze the representation of nationalism ideology in two Indonesian digital advertisements: Gudang Garam Kemerdekaan 2024 version and PLN Harapan Sejati version. Using John Fiske's semiotic method, this research examines three levels: reality, representation, and ideology. The findings show that the PLN advertisement conveys nationalism through themes of development and liberation from limitations, while Gudang Garam emphasizes cultural nationalism and unity in diversity. These advertisements illustrate that digital representations of nationalism are dynamic, connecting the past with visions of the future. This study contributes to the field of digital communication by demonstrating how digital advertising becomes a medium for conveying nationalism ideology in Indonesia.
Source: Avant Garde
Author: Artyasto Jatisidi
Institution: Universitas Budi Luhur
Language: English
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411253271