Work

Student Entrepreneurial Intentions: Analyzing the influence of attitude, subjective norms and perceived behavioral control

Year: 2025

Type: article

Abstract: Entrepreneurship is a vital driver of economic growth and innovation. Cultivating an interest in entrepreneurship early among students is essential. Therefore, this study explores the effects of the Theory of Planned Behavior factors; attitude, subjective norms and perceived behavioral control on entrepreneurship intention among university students. Data were collected from 244 students at universities in Negeri Sembilan, Malaysia. The findings reveal that only subjective norms and perceived behavioral control significantly influence entrepreneurial intentions. This paper provides insights for the education sector on offering students a comprehensive entrepreneurship curriculum to enhance their interest in becoming entrepreneurs.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi28.6968

Authors: Salwa Muda, Asma’ Rashidah Idris, Musliha Musman, Asiah Ali

Institution: Universiti Teknologi MARA

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

Funder: Universiti Teknologi MARA