Year: 2025
Type: article
Abstract: This paper analyses the current state and publication trends in online banking adoption, identifying influential publications, major contributors and key research areas. Using a comprehensive literature review and bibliometric analysis, it evaluates publication trends, collaboration patterns and the evolution of online banking technologies from the 1990s to today. Findings show a progression from basic functionalities to advanced, AI-driven services, highlighting seminal works and key players in the field. The study, limited by its literature scope and database selection, provides valuable insights for enhancing online banking services and strategies, contributing to the field of understanding and future research directions.
Authors: Suzana Hassan, Imbarine Bujang, Nor Azairiah Fatimah Othman, Muhamad Khodri Kholib Jati
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411266118