Work

Analyzing the Readiness Factors of Digital Marketing Adoption in Sri Lankan Startups

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Research Conference on Smart Computing and Systems Engineering (SCSE)

DOI: 10.1109/scse65633.2025.11031025

Authors: Mathurshi Vijayarajendran, Amila Withanaarachchi

Institution: University of Kelaniya

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4411271641

FWCI:

Cites: 23

Cited by:

Related to: 10