Year: 2025
Type: article
Abstract: This study explores the awareness and perception of investors toward mutual fund investments in India, particularly in the Noida region. With the increasing popularity of mutual funds as a viable investment avenue due to diversification and professional management, it becomes imperative to understand how well investors grasp the concepts and benefits of mutual funds. This research highlights the knowledge gaps, demographic factors, and investor behavior while offering strategic recommendations to improve mutual fund penetration in the Indian financial landscape. Keywords Mutual Funds, Financial Awareness, Retail Investors, SIP, Investment Behavior, India, AMC, Risk Management
DOI: 10.55041/ijsrem50466
Author: Gaurav Kumar Tomar
Institution: Galgotias University
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411275006