Exploring the Role of Personal Innovativeness on Purchase Intention of Artificial Intelligence Products: An Investigation Using Social Influence Theory and Value-Based Adoption Model
Year: 2025
Type: article
Study design: Observational Study
Authors: Heng Zhang, Benjamin Li, Bo Hu, Pengya Ai
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411280536
