Ways of Expressing the Call-to-action Tactics in English-language Environmental Discourse
Year: 2025
Type: article
Abstract: This study explores the pragmatic potential of linguistic means used to explicate the call-to-action strategy in English-language environmental discourse. The position of environmental discourse within the broader discursive space is defined, and a brief overview of relevant studies is provided, with a focus on its substantive linguistic characteristics. Based on an analysis of articles published in the English-language edition of The Ecologist, the study identifies the textual realization of the call-to-action strategy through a combination of means reflecting both objective and subjective modality. Verbs in the imperative and subjunctive moods are identified as primary markers of objective modality. The main indicators of subjective modality include modal vocabulary, represented by specific verbs, particles, words, and phrases. The presence of additional linguistic devices in the analyzed texts is also noted, contributing to the enhancement of the linguo-pragmatic potential of English-language media-based environmental discourse.
Institution: Immanuel Kant Baltic Federal University
Language: English
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4411281371