Year: 2025
Type: article
Abstract: This article examines the transformative impact of data cloud platforms on customer relationship management across modern enterprises. As organizations increasingly face challenges with fragmented data ecosystems and siloed information, advanced data management solutions have emerged to unify and operationalize customer data effectively. The article explores the architectural framework of these platforms, highlighting their capacity to create comprehensive customer profiles, process information in real-time, integrate with broader enterprise systems, and leverage artificial intelligence for predictive insights. The article explores the strategic advantages these capabilities offer, including enhanced customer understanding, elevated personalization capabilities, operational efficiencies, and data-driven decision making. Through industry-specific applications in retail, healthcare, and financial services, the article demonstrates how these platforms address sector-specific challenges while providing implementation guidance. Looking forward, it considers emerging trajectories including integration with cutting-edge technologies, advanced contextual personalization, ethical data management practices, and cross-enterprise collaboration capabilities. Throughout, the article emphasizes how unified data cloud platforms enable organizations to transform customer relationships and establish sustainable competitive advantages in increasingly data-driven marketplaces.
Author: Ganesh Bollina
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411310359