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How AI is Revolutionizing Fan Experiences: A Comparative Study of NBA Fans in the USA and CBA Fans in China

Year: 2025

Type: article

Abstract: Artificial Intelligence (AI) is transforming fan experiences in the sports industry. This paper explores how AI-driven innovations are enhancing fan engagement, personalizing content, and streamlining operations in the National Basketball Association (NBA) in the USA and the Chinese Basketball Association (CBA) in China. By comparing the approaches and outcomes in both leagues, this study identifies best practices and highlights cultural differences in fan expectations. The analysis is supported by qualitative and quantitative data, with visual aids such as charts and graphs to illustrate key points.

Source: Social science review archives.

DOI: 10.70670/sra.v3i2.764

Authors: Mr.Waleed Khan, Mr. Nangyalay khan

Institutions: South China University of Technology, California State University, Northridge

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411315123

FWCI:

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