Emotional Drive: A Preliminary Study on the Psychological Mobilization Mechanism of Military Recruitment
Year: 2025
Type: article
Abstract: Emotional drive is a crucial psychological motivator for military recruitment. By stimulating motivation, guiding cognition, implementing social mobilization, and providing psychological support, it enhances the patriotic feelings, sense of honor, and responsibility of potential recruits. This can effectively ignite the internal motivation of eligible young people to join the military and serve the country, promoting a cognitive and behavioral transformation from passive response to active participation. Based on an interdisciplinary perspective of behavioral economics, moral psychology, and emotional psychology, this paper proposes constructing a psychological mobilization mechanism centered on emotional internal drive, aiming to provide theoretical support and practical paths for improving the quality of military recruitment.
Source: Psychology of China
DOI: 10.35534/pc.0705101
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411321055