Study shows point‐of‐sale fundraising campaigns are adapting to changing customer engagement
Year: 2025
Type: article
Abstract: The latest research from Engage for Good (EFG), a resource for the philanthropy sector, shows that charitable donations raised through point‐of‐sale transactions online and at retail stores are still bringing in big numbers for nonprofit charities, despite numerous changes in the way these transaction are conducted—changes that are effectively limiting the traditional method of in‐person engagement with a cashier.
Source: Nonprofit Business Advisor
DOI: 10.1002/nba.32982
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411345320