Year: 2025
Type: article
Abstract: Henkel launches new partnership with U.S. Soccer Federation.Consumer goods company Henkel has leveraged its Dial soap brand to launch a new partnership with the U.S. Soccer Federation to raise funds for schools across the country.As part of this program, Dial will donate an initial $50,000 to DonorsChoose, an education nonprofit that supports public school teachers and students nationwide.And for every "clean sheet" in a U.S. Senior National Team soccer match-that is, a match in which the U.S. team's opponents fail to score a single goal-Dial will donate an additional $5,000, for a total contribution of $100,000 over the next year.Dial hopes to engage soccer fans as they cheer on the U.S. Men's and Women'
Source: Corporate Philanthropy Report
DOI: 10.1002/cprt.32320
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411345817