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The Impact of Digitalization on Supply Chain Management and Brand Perception

Year: 2025
Type: article
Abstract: MSc Milica Vulevic, PhD Candidate Faculty of Economics and Business, Mediterranean University, Podgorica, Montenegro [email protected] ABSTRACT The development of digital technologies has significantly transformed supply chain management, leading to increased efficiency, transparency, and faster delivery. The implementation of blockchain technology, artificial intelligence, and automated logistics systems has impacted not only internal company operations but
Language: English
Open Access status: gold
Estimated APC paid: $129
OpenAlex ID: W4411347160
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