Work

Squeezing customer perceptions to expand offerings: the case of Lyfe’s Lemonade

Year: 2025

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-01-2025-0006

Author: Hamid Abbassi

Institution: Fayetteville State University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411353081

FWCI:

Cites: 6

Cited by:

Related to: 10