Mechanism Innovation of Empowering Rural Revitalization through Live-Streaming of Agricultural Products—A Case Study of “Oriental Selection”
Year: 2025
Type: article
Abstract: 近年来，随着电子商务的蓬勃发展，助农直播带货成为赋能乡村振兴发展的重要方式。“东方甄选”凭借其独特的直播方式——知识型直播，成功开辟了直播行业中未被充分开发的蓝海市场。本文将深入探讨“东方甄选”成功出圈背后的多维因素。首先，运用5G、大数据为顾客筛选出个性化的商品；其次，双语直播以及文化输出构建了其独特品牌形象；再次，“东方甄选”通过精准定位消费群体来满足他们的多样化需求；最后，国家政策的支持为其提供了良好的发展环境。In recent years, with the booming development of e-commerce, live streaming sales to assist farmers have become an important way to empower rural revitalization and development. With its unique live streaming method—knowledge-based live streaming, “Oriental Selection” has successfully opened up the untapped blue ocean market in the live streaming industry. This article will delve into the multidimensional factors behind the successful emergence of “Oriental Selection”. Firstly, using 5G and big data to screen personalized products for customers; Secondly, bilingual live streaming and cultural output have built its unique brand image; Once again, “Oriental Selection” meets the diverse needs of consumers by accurately targeting them; Finally, the support of national policies has provided a favorable development environment for it.
Source: E-Commerce Letters
Author: 伟 叶
Institution: Nanjing University of Posts and Telecommunications
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Zero hunger
Open Access status: bronze
OpenAlex ID: W4411353242