Work

Optimizing the Visual Identity of Nusantria Batik and Eco-print to Increase Brand Awareness

Year: 2025

Type: article

Abstract: This research aims to design the optimization of the visual identity of Nusantria Batik and Ecoprint in order to increase brand awareness. By considering cultural values and sustainability, the new logo was designed to reflect the unique characteristics and philosophy of Nusantria. The design process involved in-depth analysis of visual elements related to batik and eco-print, as well as the application of effective and aesthetic graphic design principles. It is hoped that the results of this research will be able to strengthen the brand image, increase its attractiveness in the eyes of consumers, and expand marketing reach. The optimized visual identity is expected to facilitate stronger brand recognition and position Nusantria as a major player in the eco-friendly fashion industry.

Source: Nusantara Science and Technology Proceedings

DOI: 10.11594/nstp.2025.4754

Authors: Aileena Solicitor Costa Rica El Chidtian, Pungky Febi Arifianto, Dita Megasari

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Digital Media and Visual Art

Subfield: Computer Graphics and Computer-Aided Design

Field: Computer Science

Domain: Physical Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4411354373

FWCI:

Cites: 11

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Related to: 10