Branding Strategies for Gyeongbuk's Hallyu Content Using the 5Han (Hanbok, Hansik, Hanok, Hanji, Hangeul): Exploring the Globalization Potential of K-Heritage
Year: 2025
Type: article
Author: Jong-Hyun Sung
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411356344