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Selection of Social Channels of Communication on the Example of an Agricultural Company

Year: 2025

Type: article

Abstract: The paper selected the most efficient social communication channel in an agricultural enterprise. On this occasion, an innovative expert decision-making method was used, namely its fuzzy variant SiWeC and RAWEC. Ten criteria and six alternatives were set, and the results show that the criteria “Number of users”, “User characteristics” and “Feedback speed” have the greatest importance, while the most important (most favorable) social channel of communication is “facebook.”The successful application of the method used was confirmed, as well as the importance of certain factors in the form of analyzed criteria, the number of which should be increased in future research, and the method itself should be further developed.

Source: Ekonomika poljoprivrede

DOI: 10.59267/ekopolj2502631n

Authors: Miroslav Nedeljković, Svetozar Krstić, Sveto Rakić

Institutions: Institute of Agricultural Economics Belgrade, University of Belgrade

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4411360113

FWCI:

Cites: 24

Cited by:

Related to: 10