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Digital marketing transformation model for developing an internal innovative environment within an organization

Year: 2025

Type: conference-paper

Source: AIP conference proceedings

DOI: 10.1063/5.0261891

Authors: Viktoriia Korytova, Aleksander Budrin, Anastasiya Soldatova

Institution: ITMO University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4411364082

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Cites: 22

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Related to: 10