Work

Consumers knowledge and awareness to willingly consume functional foods in the Gambia

Year: 2025

Type: article

Abstract: This study applied the Psychosocial Norms Approach (PNA) to examine Gambian consumers’ beliefs regarding consumption of functional foods (FFs), which contain health-promoting bioactive compounds and nutrients. A survey of Gambian consumers, stratified by age, gender, education, and FF knowledge, investigated relationships among knowledge, awareness, and attitudes influencing willingness to try FFs. Multivariate multiple regression models analyzed demographic and lifestyle data. Results revealed a strong correlation between attitudes towards FFs and perceived properties. Positive attitudes towards FFs were associated with perceived health benefits, and willingness to consume FFs increased with these beliefs. Family and friends significantly contributed to FF knowledge dissemination. Furthermore, age, health status, and education significantly influenced consumer awareness. These findings underscore the necessity for targeted information campaigns, particularly for low-educated populations concerned about health. This study identifies knowledge gaps and provides insights for policymakers promoting healthier diets in The Gambia, offering valuable lessons for other developing nations.

Source: Cleaner and Responsible Consumption

DOI: 10.1016/j.clrc.2025.100300

Authors: Ahmed S. Dabo, Albert Linton Charles

Institution: National Pingtung University of Science and Technology

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDGs: Zero hunger, Good health and well-being

Open Access status: gold

Estimated APC paid: $1,630