Why Health Institutions Must Learn from Social Media Influencers. A Paradigm Shift in Health Communication
Year: 2025
Type: article
Abstract: Health institutions and organizations have relied on a predominantly top-down communication framework for decades. However, this traditional model is proving inadequate in today’s digital landscape...
Source: Journal of Health Communication
Author: Sara Rubinelli
Institution: University of Lucerne
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411374657