Work

Investigating recognition of green marketing communication using QR code acceptance among Emirati students: systematic study based on technology acceptance model

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Applied Systemic Studies

DOI: 10.1504/ijass.2025.146754

Authors: K.A. Asraar Ahmed, Varadarajan Sowmya Damodharan, Glenn W. Muschert, Bijay Kumar Paikaray

Institutions: VIT-AP University, Khalifa University of Science and Technology, Siksha O Anusandhan University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411377315

FWCI: 2.079

Cites:

Cited by: 2

Related to: 10