Exploring Innovative Pathways for Cultivating Brand Marketing Talent through Virtual Digital Humans
Year: 2025
Type: article
Abstract: The deep integration of AI technology with the virtual digital human industry is driving a transformative shift in brand marketing from “digitalization” to “intelligentization”. Based on emotional practice theory, the industry-education integration model, and AI technology applications, this paper explores the integration mechanism of virtual digital human technology in the educational ecosystem and its innovative value in cultivating brand marketing talents. Through a comprehensive education platform that integrates government, industry, academia, research, and application, and serves as a talent cultivation entity combining talent development, scientific research, technological innovation, enterprise services, and student entrepreneurship, the study analyzes the characteristics of virtual digital human technology, industry demands, and educational practices. A “theory-technology-scenario-competency” four-dimensional cultivation framework is proposed, constructing a virtual-real integrated brand marketing talent cultivation system. This approach incorporates the new requirements for high-quality talents in local development and industrial upgrading into the entire talent cultivation process, enhances the alignment between talent development and socio-economic progress, and fosters innovation in brand marketing.
Authors: Fang Yang, Junde Chen, Xiaowei Ge, Shuyu Jiang
Institutions: Xiamen Institute of Technology, Xiangtan University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4411385485