Year: 2025
Type: article
Abstract: This study takes Overseas Chinese Transport History Museum as an example and uses the SWOT-Analytic Hierarchy Process Model}}]] to analyze the development strategy of the museum's Cultural and Creative Products. The research finds that Overseas Chinese Transport History Museum, as the only museum in China focused on overseas transportation, boasts a unique theme and extensive collections. However, limitations such as its restricted recognition and inadequate use of technology hinder the full development of Cultural and Creative Products. Amid opportunities presented by the Cultural Tourism Boom and favorable policies, Overseas Chinese Transport History Museum can adopt strategies like broadening product lines and strengthening brand promotion to effectively tackle challenges such as heightened competition and economic instability. By integrating SWOT analysis with the Analytic Hierarchy Process, this study offers specific strategic recommendations for optimizing the development of Cultural and Creative Products at Overseas Chinese Transport History Museum, aiming to drive the museum toward high-quality growth.
DOI: 10.54691/c8syxv53
Authors: Mingxia Zhang, Qingyi Liu, Chenlu Yang
Institution: Quanzhou Normal University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411407906