Year: 2025
Type: article
Study design: Observational Study
Abstract: 1. Introduction In today’s technology-driven marketplace, customer experience (CX) is a primary differentiator for businesses. Artificial Intelligence (AI) has emerged as a transformative force in enhancing how companies understand, serve, and engage with customers. This project aims to analyse the role of AI in delivering personalized experiences across sectors like e-commerce, banking, hospitality, retail, and telecommunications. 2. Objectives of the Study · To examine how AI tools enhance customer experience through personalization. · To explore various AI technologies used by businesses for tailoring customer interactions. · To assess the impact of AI-enabled personalization on customer satisfaction and brand loyalty. · To investigate the challenges businesses, face while implementing AI in CX. · To collect primary data via surveys to evaluate consumer experiences and concerns regarding AI-driven personalization.
DOI: 10.55041/ijsrem50817
Author: PAREESHA KHAN
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4411410640