Year: 2025
Type: conference-paper
Abstract: The article examines the influence of color on people's perception, emotions and behavior. The color evokes certain associations: red – passion, blue – trust. Typography affects the readability and mood of the text. The composition directs the user's gaze, focusing on the key elements. Thoughtful design creates a positive user experience. Intuitive navigation reduces cognitive load. The aesthetically pleasing interface evokes positive emotions, increasing brand loyalty. [1].
Authors: Svetlana Snegireva, Anna Bugakova, P. Krasnoborodko
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4411418310