A study on consumer’s perception towards e-banking services of co-operative banks in rural areas with special reference to Gandhinagar
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research paper aims to investigate and analyze the perceptions of consumers residing in rural areas of Gandhinagar towards electronic banking (e-banking) services of co-operative banks in rural areas. As technology-driven financial services continue to expand, understanding how consumers in rural co-operative areas perceive and engage with e-banking is crucial for promoting financial inclusion and sustainable development. Through a combination of qualitative and quantitative methods, this study examines the factors that influence consumers’ perceptions, preferences, and the challenges they encounter when adopting e-banking services. The findings contribute to a deeper understanding of rural consumers’ needs and inform strategies for enhancing e-banking adoption in co-operative banking in rural areas.
Source: THE SCIENTIFIC TEMPER
Authors: Pankitbhai C. Patel, Jignesh Valand
Institution: Parul University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411429293