Year: 2025
Type: article
Study design: Observational Study
Abstract: The research study tried to investigate the influence of various currently applied marketing strategies of pharmaceutical companies on physicians' prescription habits. The study's objectives include estimating the direct effect of marketing activities on doctors' probations and the possible aerobic effects. The survey was conducted with 200 doctors of the first five highest hospitals available cities are Vijayawada, Guntur, Kurnool, Visakhapatnam, and Rajahmundry of Andhra Pradesh State in India by using convenience sampling. Specifically, the researcher aims to understand whether marketing efforts directed towards doctors have a measurable influence on their probation practices, and if so, the extent and nature of this influence.
DOI: 10.51659/josi.24.216
Authors: Venkataramana Karri, N. Udaya Bhaskar
Institution: Adikavi Nannaya University
Language: English
Subfield: Pharmacology
Domain: Life Sciences
Open Access status: bronze
OpenAlex ID: W4411452404